Thomas Thomas Films’ Andy Poyiadgi Rally Tests the New Hyundai i20
The spot, created with INNOCEAN WORLDWIDE UK, marks a return to UK made spots for Hyundai.
INNOCEAN WORLDWIDE UK have created a light-hearted and playful campaign to launch Hyundai’s new i20 Turbo Edition. The TV spot shows Hyundai Motorsports’ World Rally Championship Car, which is based on the road going model of the i20, hurtling through a forest which then comes to an abrupt stop at a cattle grid. It then gently rolls through a quaint English village to raised eyebrows, before driving into a car wash to reveal the gleaming new i20.
Chris Kirk Creative Director at INNOCEAN UK. “We have always wanted to show Hyundai’s involvement in WRC and this was the perfect opportunity to demonstrate how that heritage is beneficial without being too serious. The shoot was technically very tricky, but Andy and Thomas Thomas Films managed it brilliantly”.
The ad marks a return to UK made spots for Hyundai, and has been produced with a distinct twinkle in the eye aimed to resonate with a UK audience. It is part of a multimillion pound integrated campaign, which also features print, digital & social, all built upon a ‘Rally Tested’ proposition.
The TV spot was created by Chris Kirk and Andy Wyton and directed by Andy Poyiadgi through Thomas Thomas Films.
