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From SMUGGLER, Tony Yacenda directs Nike v. Lil Nas X - Satan Shoes, a trailer teasing the artist’s new Kanye West-produced single Industry Baby

Lil Nas X, who wears multiple disguises to play nearly every major role in the film, stands trial over his “Satan Shoes'' in a reference to his real-life legal battle with Nike.

Lil Nas X – Nike v. Lil Nas X - Satan Shoes

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Yacenda’s pared-down approach and cinematic courtroom scenes allow the script to do the heavy lifting comedically. Milking the absurdity of the Satan Shoes controversy, the teaser is a genius play on the rapper’s shoe brand beef and an expert promotion for Lil Nas X’s new single. 

Lil Nas X, Jack Harlow – Industry Baby

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