Toyota shares a message of inclusion
The Japanese automotive manufacturer launches three exciting new spots starring all-female Team Toyota drivers, Olympic, and Paralympic athletes.
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Created by Saatchi & Saatchi through FLIPT, this latest campaign from Toyota, titled Part of Something Greater, debuted during Sunday’s NASCAR Daytona 500 Race.
Directed by Kit Lynch-Robinson, the initiative aims to share a message of inclusion, particularly aiming to expand the audience beyond Motorsports fans.
The spots; Racing Perks, Sisterhood of Speed, and Orientation Day all feature celebrated Team Toyota athletes, including Isabella Robusto, Toni Breidinger, Alexis Dejoria, Melissa Stockwell, and Alise Willoughby.
A Toyota first, the Sisterhood of Speed ad spotlights all female Team Toyota drivers, Olympic, and Paralympic athletes together in one spot, inspiring viewers to experience the thrill of the race.
