Tyrrells Launches Absurdly Good Advert To Showcase Best Ever Recipes
Created by Wieden+Kennedy London, the new advert is the second of the Absurdly Good series.
The Absurdly Good new advert from Tyrrells Hand-Cooked English Potato Crisps is set to showcase the brand’s Best Ever Recipes across its core flavours. Created by Wieden+Kennedy London, the new advert is the second of the Absurdly Good series.
Tyrrells, the premium hand-cooked English crisp brand, is launching a new Absurdly Good advert to showcase its Best Ever Recipes. The advert, which is the second creative from the Absurdly Good campaign, will be aired on TV and Video On Demand from 5th March 2018, as part of the brand's continued investment in above the line advertising. The advert will be on air from March to May 2018, with £2m of investment behind it.
Following on from the VIP Potato execution, created by Wieden+Kennedy London, the advert is centred around Tyrrells; most popular flavours: Lightly Salted, Sea Salt & Cider Vinegar and Mature Cheddar & Chive.
Tyrrells prides itself on creating unique and memorable flavours for its range; and the brand's creative campaigns are no different. The advert focuses on how Tyrrells hunts down the finest ingredients to make its crisps taste so Absurdly Good, with the renowned crisp packet characters and Tyrrells' signature style and humour featuring throughout.
Adam Draper, Marketing Director at Tyrrells Potato Crisps, said: “We are thrilled to launch this new creative campaign to celebrate our Best Ever Recipe. The ad shows the passion that we have for hunting out the finest quality ingredients for our unique, delicious tasting crisps. We’re always working to improve our recipes, and this advert is to celebrate and ultimately communicate that we now have our best ever recipes. Of course, the creative style maintains our unique personality, tone and humour.
The Tyrrells Hand-Cooked Potato Crisp range is made in small batches from locally grown, seasonal varieties of potatoes at Tyrrells Court Farm in Herefordshire. Hand-cooked and seasoned to perfection with the finest, specially selected ingredients, the crisps boast a unique curl, crunch and taste.
The spot was produced by Dog & Rabbit.
