Ulta Beauty celebrates Black History Month with Jasmine Mans
The beauty brand has teamed up with the poet to release a new film for its social channels.
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For Black History Month, Ulta Beauty wanted to pass the mic to one of their original muses, Jasmine Mans.
Jasmine Mans is the voice of the company’s MUSE anthem film and an honouree in their MUSE 100.
In their continual support of the muses shaping, influencing and changing the beauty landscape, she was given creative freedom to conceptualise a sequel to the powerful manifesto.
In her words, she created an Ode to Black Beauty, a 1-minute poem dedicated to the beauty of the Black community. In collaboration with McCann, Mans and her team of Black creatives shot a social video of her performing the piece. The film will be featured throughout February across various owned and paid channels.
Credits
View on- Agency McCann/New York
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- Director Gabriel Herns
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Credits
View on- Agency McCann/New York
- Director Gabriel Herns
- Group Creative Director Rachel Leibson
- Creative Director Ruth Boulter
- Senior Art Director Debbie Yoo
- Art Director Maria Useche
- Junior Copywriter Isabelle Leon
- Executive Creative Director Kathleen O'Brien
- Chief Creative Officer Tom Murphy
- Copywriter Idara Akpan
- Group Creative Director Gabrielle Shirdan
- Senior Integrated Producer Jory Sutton
- Editing Craft New York (In-House at McCann/New York)
- Head of Content North America Video Production Adam Hirsch
- Colorist Andrew Aldridge
- Sound Engineer Robin Buyer
- Editor Luke Graziano
- Editor Matt Flamm
- Colorist Devin Altobello
- VP Director of Craft Edit/Graphics, Broadcast Studio Karen Hennegan
- Production Designer Aziza Johnson
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency McCann/New York
- Director Gabriel Herns
- Group Creative Director Rachel Leibson
- Creative Director Ruth Boulter
- Senior Art Director Debbie Yoo
- Art Director Maria Useche
- Junior Copywriter Isabelle Leon
- Executive Creative Director Kathleen O'Brien
- Chief Creative Officer Tom Murphy
- Copywriter Idara Akpan
- Group Creative Director Gabrielle Shirdan
- Senior Integrated Producer Jory Sutton
- Editing Craft New York (In-House at McCann/New York)
- Head of Content North America Video Production Adam Hirsch
- Colorist Andrew Aldridge
- Sound Engineer Robin Buyer
- Editor Luke Graziano
- Editor Matt Flamm
- Colorist Devin Altobello
- VP Director of Craft Edit/Graphics, Broadcast Studio Karen Hennegan
- Production Designer Aziza Johnson
In addition to its collaboration with Jasmine Mans, Ulta Beauty also announced it will invest $50 million to advance its diversity, equity and inclusion efforts – doubling its 2021 commitments:
$25 million in multicultural media platforms, with 10% directly spent with Black and Latin owned media outlets, outpacing media industry benchmarks
$8.5 million in marketing support for Black-owned, Black-founded and Black-led brands within the company’s assortment, more than doubling last year’s investment to reflect the retailers’ expanded Black-owned assortment $5 million investment specific to support BIPOC entrepreneurs with New Voices venture fund, with a focusing on providing access to shelf space, merchandising and marketing support.
