Vitamin Merges With Lift Motion

Vitamin Powers Up Via Merger with Lift Motion

Danny Delpurgatorio will head the combined company that is Vitamin and Lift Motion.Digital production studio Vitamin and motion graphics and animation specialist Lift Motion, both affiliates of the post house Filmworkers, have merged under the Vitamin banner. Vitamin creative director Danny Delpurgatorio will head the combined company, which will offer concept-through-delivery services for commercials, broadcast promos and graphics, online content and music videos.

According to Delpurgatorio, synergies between the two companies’ talent and resources made a compelling case for a merger. He added that it will also make it easier for Vitamin to tap into the high end post services offered by Filmworkers.

Vitamin’s status as a creative-driven production studio won’t change, Delpurgatorio asserts. “It gives us a tighter structure and a more streamlined workflow, and allows clients to get everything they need in one place. But we’re still the same company; our aesthetic hasn’t changed. This just opens the doors to bigger and better things.”

As part of the merger, Filmworkers producer Larissa Shames has joined Vitamin. Additionally, the company has secured representation on the East Coast via Ilene Silberman, who also represents Filmworkers. Silberman will lead a new sales effort designed to capitalize on the strength and versatility of its creative team to attract more challenging assignments.

Vitamin has recently worked on commercials for Jeep, McDonald’s, Steelcase and Budweiser, as well as music videos for Alex Metric and Maroon 5. Lift Motion’s recent credits include work for ABC, CBS, FOX, SPEED, Leo Burnett, DDB and Energy BBDO.


Published May 5, 2010