Want chicken? Rudy can't fail

KFC – Rudy II: He’s Colonel Sanders Now

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Agency Wieden + Kennedy/Portland
Production Company Arts & Sciences
Director Mike Warzin

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Credits

View on

Agency Wieden + Kennedy/Portland
Production Company Arts & Sciences
Director Mike Warzin
Art Director Katie Willis
Copywriter Ryan Snyder
Creative Director Jarrod Higgins
Creative Director Lawrence Melilli
Executive Creative Director Jason Bagley

Executive Creative Director Eric Baldwin
Executive Producer Heather Smith Harvey
Producer Jennifer Fiske
Executive Producer Mal Ward
Edit Company Joint Editorial (In-House at Wieden + Kennedy)
Editor Tommy Harden
Post Producer Chris Girard
Executive Producer Leslie Carthy

VFX Company JAMM
VFX Supervisor/Lead CG Andy Boyd
VFX Supervisor/Lead Flame Artist Jake Montgomery
Lead Flame Artist Brian Hajek
Producer Ashley Greyson
Color Producer Alexandra Lubrano
Color Company Company 3/New York
Colorist Tom Poole

Sound Design Company Joint Editorial (In-House at Wieden + Kennedy)
Audio Mixer Noah Woodburn
Line Producer Kristin Porter
DP Alex Disenhof
Talent Sean Astin

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Who remembers Rudy? The sports flick from 1993 starring Sean Astin as Daniel 'Rudy' Ruettiger has been inspiring shorter folk that one day they might play college football for years.

Well, in a bizarre twist of fate, Rudy is BACK and this time he's... being the Colonel?! Roping in the talents of former Hobbit/Goonie Astin, Rudy II from Wieden+Kennedy Portland and Art & Sciences' Mike Warzin sees the star choose to take on the mantel after seeing a fan with a handful of KFC.

Incorporating several familiar tropes from the original film, including the famous locker room speech and the climatic moment where Rudy is lifted up and carried off the field as a hero, this fun campaign is a bucket of tasty nostalgia.