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Workday, the AI platform for managing people, money, and agents, is bringing AI agents centre stage in its latest Rock Star campaign featuring Gwen Stefani, Paul Stanley, and Billy Idol.
The rockers, dressed in business attire, hilariously try to navigate the corporate world, refusing to believe that Workday’s AI agents are making people “rock stars.” The two new TV commercials, titled Carmen the Rock Star, and Goodnight Rock Stars, are debuting at The Masters from April 7-13.
The commercials playfully contrast the worlds of rock ‘n’ roll and business with Stefani, Idol, and Stanley trading their leather studs for power suits and attending countless meetings, engaging in small talk with colleagues in the office, and grappling with corporate jargon.
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- Talent Paul Stanley
- Talent. Gwen Stefani
- Talent.. Paul Stanley
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Credits
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- Talent Paul Stanley
- Talent. Gwen Stefani
- Talent.. Paul Stanley
Superstar Gwen Stefani quips, “You think AI agents can handle your tasks? Watch me handle my agent!”
Rock and roll hall of famer Paul Stanley comments, “So you corporate types think you’re rock stars? That’s as ridiculous as us being corporate types! When your weekend routine involves smashing guitars on stage, a boring office job just doesn’t compare…”
Punk rock legend Billy Idol adds, “You think that using AI to help you get work done is challenging the status quo? How about trashing hotel rooms?!”
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- Talent. Gwen Stefani
- Talent.. Paul Stanley
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- Talent. Gwen Stefani
- Talent.. Paul Stanley
While the rockers might not understand, Workday AI agents are making its customers rock stars of the business world. While most agents in the market today are task-based, follow specific step-by-step instructions, and complete a single task repetitively, Workday's role-based agents contain a configurable set of ‘skills’ and can perform hundreds of individual tasks. These agents help streamline and automate processes across a particular job or role, freeing people up to focus on more strategic work. Workday’s previously announced role-based agents include Contracts, Payroll, Financial Auditing, Policy, Recruiting, Talent Mobility, Succession, and Optimise Agents.
“Agentic AI is not just changing how work gets done, it's reshaping the future of work itself, a future where human employees and digital labor will work side-by-side,” said Emma Chalwin, chief marketing officer, Workday. “Our latest campaign playfully illustrates how our customers, the true ‘rock stars’ of business, use Workday to manage their people, money, and agents, reflecting our core value of fun and commitment to helping our customers move forever forward.”
