Yellowstone National Park campaign video from Colle McVoy
New spot from agency Colle McVoy features voiceover of Theodore Roosevelt's great-great-grandson.
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On the 150th anniversary of Yellowstone National Park, a new spot from Colle McVoy and Grey Ghost features parts of Yellowstone and Theodore Roosevelt’s great-great-grandson delivering lines from one of the conservationist president’s most well-known speeches on conservation.
The commercial showcases the wild and authentic spirit of Jackson Hole, Teton National Park and Yellowstone National Park while inspiring visitors to join efforts to Leave It As It Is. Footage of the area’s natural beauty is paired with music and voiceover of Kermit Roosevelt.
Jackson Hole Travel & Tourism Board created the video to launch its destination management plan and yearlong campaign focused on sustainability and protecting its natural resources for generations to come. President Roosevelt’s words and actions continue to greatly affect how we approach and appreciate the natural world today.
Credits
View on- Agency Colle McVoy/Minneapolis
- Production Company Grey Ghost Music
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Credits
View on- Agency Colle McVoy/Minneapolis
- Production Company Grey Ghost Music
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Colle McVoy/Minneapolis
- Production Company Grey Ghost Music
While Jackson Hole is a leader in the modern conservation movement and has long promoted related messages in its marketing, the new destination management plan expands efforts by establishing a strategic roadmap to identify, amplify, and align the community’s shared values in ecosystem stewardship, economic vibrancy, growth management, and enhance the quality of life for residents.
This comes at a time when Jackson Hole and surrounding parks continue to experience record-breaking crowds.
