Yessian, Human and Pirate Honored at Inaugural AMP Awards

Yessian, Human and Pirate Honored at Inaugural AMP Awards

Part of 2013's Creative Week festival, the inaugural AMP Awards for Music and Sound took place at a packed-house at 82 Mercer in New York City. Human took away double AMP wins for Best Original Score for Hennessy's "Manny" and Outstanding Adaptation for "Toy Car World" for Google Fiber.  Copilot won for Best Use of Music for a Film or Game Promo for Dishonored/Bethesda Softworks' "Drunken Whaler." Pirate won the Most Effective Use of Music in a Campaign category for Red Stripe's "Red Stripe-Hooray Beer," while Yessian tied for Best Use of Music/Sound for Web or Interactive Branding with "Compilation" for Nick Cave's Dream Bigger Dreams.
 
The full AMP Awards winners list includes:
 
▪ Best In Show: Antfood for "Metamorphosis" for Good Books

▪ Best Original Song: Primal Scream for "Trampoline," Fruit Of The Loom

▪ Best Original Score: Human for "Manny," Hennessy

▪ Outstanding Adaptation: Human for "Toy Car World," Google Fiber

▪ Best Use of Licensed Song: Good Ear Music for "Whatever's Comfortable (Odetta's "Hit Or Miss")," Southern Comfort

▪ Best Sound Design: Blast for "One Block," Sony Xperia Ion

▪ Most Effective Use of Music in a Campaign: Pirate for "Red Stripe-Hooray Beer," Red Stripe

▪ Best Use of Music for a Film or Game Promo: Copilot Strategic Music for "Drunken Whaler," Dishonored/Bethesda Softworks

▪ Best Use of Music/Sound for Web or Interactive Branding (Tie): Yessian for "Compilation" for Nick Cave's Dream Bigger Dreams, and Antfood for "Metamorphosis" for Good Books.

▪ Outstanding Mix: Blast for "One Block" for Sony Xperia Ion
 
The evening's presenters included Josh Rabinowitz, SVP, Director of Music for Grey Group; music journalist Andrew Hampp from Billboard Magazine; feature film composer Rick Baitz and Lyle Greenfield, Founder of Bang Music and AMP's first president.
 
Another highlight of the evening was the first induction into the Association of Music Producers Hall of Fame. The brands inducted last night were The Coca-Cola Company and McDonald's Corporation.
 
Before presenting the awards, Tim Castelli, President of National Sales & Marketing for AMP Awards sponsor Clear Channel Media, played a montage of both great radio jingles and excerpts from great music-driven TV spots for both the Coke and McDonald's brands. 
 
"The Hall of Fame brands we're thrilled to honor tonight have literally sung their way into our consciousness and our hearts, practically since we were born," Castelli said.  "And they've done it with such style and freshness that they've won us over, again and again."
 
AMP President and Co-Founder and Creative Director of Comma Music, Larry Pecorella said, "At AMP, we like to say 'It's amazing what you can SEE with your ears,' because music and sound are the part of every broadcast message that tells you how to feel. If you turn your head away from the screen, you don't see a thing, but you hear everything. And that's why we're here to recognize and honor excellence in the sonic art and craft tonight."
 
The event was emceed by radio personality Jim Kerr from New York radio station Q104.3, and included performances by such artists as Paloma Faith, Caveman and Quadron, along with DJ'ing from David and Robert Perlick-Molinari of French Horn Rebellion and Deidre Muro and Paul Hammer from indie pop band Savoir Adore.
 
In addition to Clear Channel and BMI, sponsors of this year's AMP Awards included Grey Group, Quiet Man and Kyle Edit.
 
For more information on the Association of Music Producers, click here to visit their web site .


Published 10, May 2013