Branded Content – Best Of June 2025

The short film for Huggies visualises the real-life story of Savannah, a NICU nurse who was born prematurely and had her first days of life at the NICU.

‘Flow’ is a film powered by The River Neath. Created to highlight the importance of keeping the UK waterways flowing with clean, fresh water.

Filmed entirely in-camera, the project features 21 water-powered sculptures brought to life by the natural flow of the River Neath in Wales, UK. The sculptures include 168 unique paddles each holding a frame of the animated story.

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This film is an artistic translation of RSCA’s brand renaissance: from football club to powerhouse, combining leadership, confidence, and class with modern values like integrity and inclusivity. Under Declercq’s direction, sprint, stillness, and detail come together in a film that makes the dual DNA of Noblesse Oblige palpable: noblesse and oblige, grandeur and grit.