Commercials – Best Of... September 2024

Woolmark releases the second chapter of its environmentally-focused global campaign titled Wear Wool, Not Waste

The film was designed as a common sense rallying cry aimed at the hunting community.

Film features two characters who journey together through a wondrous world in perfect harmony, as a metaphor for partnership.

The Bacon director takes a fun trip around everyday Norway in his new campaign for the Norwegian postal service, made with POL.

Athletes face the extreme in this spot for Riyadh Season.

“Winning isn’t Comfortable” is the second chapter of Nike’s “Winning isn’t for Everyone” work, extended through the lens of Running. It is based on true insights and the realities Runner’s experience every time they lace up their shoes.

As the iconic song plays, various individuals are shown drinking water during their running, yoga, spinning, dance, cycling, gym, functional training, and futvoley sessions. As the intensity builds, their performance declines, with some athletes screaming in sync with the song’s lyrics, unable to perform at their best.

A John Lewis store window provides a lens on the past and the future drawing on the best of old and new. We see a single window change over a century as it is dressed and redressed - every different display representing a different era with iconic products of the time.

The film focuses on the power of those struggling with traumatic events to transform and grow, with the central character shown as a hero fighting his way through layers of trauma to reach his son.

Spots that
feel more akin to film scenes than commercials. Aiming to break through the clutter with honest characters
and story.