CALM (Campaign Against Living Miserably) - Missed Birthdays - Seb Edwards
Through home videos from her childhood, the viewer is introduced to a little girl named Evelyn. We see Evelyn celebrate birthdays and Christmases, sharing moments of highs and lows with her family, laughing and dancing. As the family grows, Evelyn is seen playing and bonding with her younger siblings.
Packed with practical effects, unsavory characters, and a face melt usually saved for 80s horror films. The film builds on the brand’s anti-category positioning - ‘The sun is not your friend’, by playfully presenting ‘the sun’ as a character that, despite our nation’s love for it, doesn’t always have the best intentions when it comes to your skin.
This campaign highlights how Wealthsimple understands both the practicalities of tackling financial challenges and the emotions of confronting them head-on.
New York Festivals Advertising Awards - No BS Allowed - Ben Callner
The campaign serves as a call for entries, challenging the advertising industry to reject superficiality and focus on creating work that truly matters.