Meat & Livestock Australia

The Comments Section

Agency

Droga5/Sydney

Prod Co

The Sweetshop/Sydney

Director

Max Barden

Apple

Someday

Agency

TBWA\Media Arts Lab/Los Angeles

Prod Co

MJZ/USA

Director

Spike Jonze

Film - Viral Film: Viral Film – 2025 Cannes Film Winners

Work

Meat & Livestock Australia

The Comments Section

Agency

Droga5/Sydney

Prod Co

The Sweetshop/Sydney

Director

Max Barden

Apple

Someday

Agency

TBWA\Media Arts Lab/Los Angeles

Prod Co

MJZ/USA

Director

Spike Jonze

2025 Cannes Film Winners

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Film - Culture & Context: Cultural Engagement

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Film - Culture & Context: Corporate Purpose & Social Responsibility

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Film - Culture & Context: Use of Humour

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Film - Culture & Context: Single-market Campaign

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Film - Challenger Brand

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Film - Culture & Context: Local Brand

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Film - TV/Cinema Film: Consumer Services / Business to Business

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Film - TV/Cinema Film: Consumer Goods

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Film - Online Film: Consumer Goods

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Film - Online Film: Not-for-profit / Charity / Government

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Film - TV/Cinema Film: Media/Entertainment

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Film - Online Film: Media/Entertainment

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Film - TV/Cinema Film: Travel / Leisure

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Film - Online Film: Travel / Leisure

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Film - Innovation in Film: Online & Viral Film

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Film - Viral Film: Viral Film

Current Showreel

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Film - Innovation in Film: TV/Cinema Film

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Film - TV/Cinema Film: Automotive

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Film - Online Film: Healthcare

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Film - Culture & Context: Social Behaviour

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Film - Screens & Events: Micro-film

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Film - Screens & Events: New Realities & Emerging Tech

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Film - Online Film: Consumer Services / Business to Business

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Film - TV/Cinema Film: Not-for-profit / Charity / Government

Apple - Someday - Spike Jonze

This cinematic piece beautifully captures how technology and music can transform our emotional experience. In the film, Pascal portrays a character finding his way through heartbreak, whose world literally transforms from a cold winter landscape to a vibrant, musical dreamscape when he activates Active Noise Cancellation (ANC) on his AirPods 4.

Agency TBWA\Media Arts Lab/Los Angeles
Production Company MJZ/USA
Director Spike Jonze
DP Jasper Wolf
Editing Final Cut/Los Angeles
Post-Production Trafik/Los Angeles
Audio Post Squeak E Clean Studios/USA
Costume Designer Kym Barrett