Branded Content – Best Of... August 2024

The way we care for our dying is a meaningful indicator of our society’s values. Yet, death isn’t a subject most of us like to think about. Palliative Care Queensland (PCQ) believes we need to encourage conversations around having a life-limiting illness, and the fact that all of us will die one day. By engaging with the subject more openly, on a personal and societal level, we can drive better, more empathetic care for the sick and their families and, ultimately, a kinder, more dignified final chapter. This ethos has been brought to life in a thought-provoking, poignant and beautifully-crafted campaign.

To mark the launch of Telstra’s bespoke agency, +61, Bear Meets Eagle on Fire, alongside directing collective Glue Society and Revolver, have infused the idea of chaos into the agency’s identity through a series of filmed experiments.

ON profiles Dominic Lobalu in the final installment of their Dream Together film series.