Amy Hey
Staff Writer
Amy Hey is staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
IKEA’s misguided gifter
A couple’s home fills with livestock when a husband takes gifting inspiration a little too literally from a classic Christmas song.
Big Issue's one-taker makes us think twice
Real sellers of the UK street magazine share their stories in a candid, single-shot Christmas campaign urging the public to stop and support its vendors.
Volvo’s vehicle for change
In Chris Wilcha’s short film for the auto brand, photographer Gus Powell documents the ups and downs of life from the perspective of his first family car.
Puma thinks positive
Four quirky characters find the upside of unlucky situations in a fun quartet of spots for the sports fashion brand’s Ahluwalia Suede collaboration.
Common Saints clocks out of reality
The psychedelic soul artist reconsiders his life in a monochrome, dystopian promo for his new track, Illusions, directed by Ben Harris.
IKEA’s Christmas presence
McCann’s moving festive campaign for the homeware retailer reminds us that the best gift isn’t found under the tree.
Eason’s storybook ending
The Irish bookseller’s touching holiday spot celebrates the power of storytelling in bringing people together.
JD Sports lets Gen Z call the shots
The sports fashion retailer’s festive campaign paints an authentic picture of youth culture from the perspective of 286 adolescents.
O2 reminds us what matters
The mobile network’s sweet Christmas spot, created by VCCP, shows that the best gift that can be given is time spent together.
adidas Originals’ invisible threads
In newcycle’s stylish film for the sportswear brand's new trainer collab, Argentine producer Bizarrap roams his hometown unseen except for his adidas gear.
Lincoln’s festive act of kindness
A young entrepreneur donates her earnings to a charity bell ringer in the luxury motor brand’s heartwarming holiday campaign.
Prada is driving home for Christmas
A snowy drive turns into a twinkling winter wonderland in Glen Luchford’s gorgeous seasonal spot for the fashion house.
Amy Hey
Staff Writer
Amy Hey is Staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Her work covers director interviews, talent profiles, and production-focused features, with a particular interest in animation, craft and the creative process. With a keen editorial eye and a focus on storytelling, she highlights both emerging voices and established figures across the advertising and production industries.
Hey has also served as a judge at the UK Music Video Awards, recognising innovation and artistry within the music video landscape.
