Amy Hey
Staff Writer
Amy Hey is staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Migros’s sweet tradition
A festive ritual is passed down from father to son in the Swiss supermarket’s heartwarming holiday campaign by Passion Animation.
Maybelline conceals the truth
Scandalous secrets surface in Maybelline’s hilariously cheesy five-part micro-drama, starring Hot Frosty actors Lacey Chabert and Dustin Milligan.
Audemars Piguet’s comedic timing
The luxury Swiss watch brand celebrates 150 years of craft in a playful, mixed-media campaign starring actor Pierfrancesco Favino.
Choose Love captures life between borders
Themes of loss, longing, community and belonging entwine in Coldplay and Choose Love’s intimate and thoughtfully crafted hybrid short film about migration.
Kaiser Permanente sets healthcare in motion
The American healthcare company simplifies the medical system in a characterful, 3D-animated campaign directed by The Sacred Egg.
Smirnoff’s latest is a right laugh
A man’s infectious giggle stands the test of time in Florence Poppy Deary's wonderfully silly spot for the vodka brand.
Charli XCX’s passionate possession
The British pop artist unleashes a raw, paranormal performance in a gorgeously styled and gothic promo for her track Chains of Love.
Ampol’s wind-up car takes a wild ride
A tiny toy vehicle embarks on a cross-country quest in Saatchi & Saatchi’s charming campaign for Ampol.
Peer Review: Maureen Hufnagel
Landia director Maureen Hufnagel shares how shifting from agency life to production helped to reclaim her creativity, and explains why staying true to your own voice matters over everything else.
Bang & Olufsen tunes into a century of sound
The Or’s beautifully crafted campaign for the premium audio product brand takes us on a cinematic journey through generations and genres gone-by.
Lesram’s elevated reality
The monotony of everyday life and the longing for somewhere different blur in Bleu Désert’s surreal and stripped-back promo for the French rapper.
Truman’s quiet truths
School children lip-sync the London-based artist’s contemplative lyrics in a touching and stripped back promo for his track Tell Him.
Amy Hey
Staff Writer
Amy Hey is Staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Her work covers director interviews, talent profiles, and production-focused features, with a particular interest in animation, craft and the creative process. With a keen editorial eye and a focus on storytelling, she highlights both emerging voices and established figures across the advertising and production industries.
Hey has also served as a judge at the UK Music Video Awards, recognising innovation and artistry within the music video landscape.