Amy Hey
Staff Writer
Amy Hey is staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Lincoln’s festive act of kindness
A young entrepreneur donates her earnings to a charity bell ringer in the luxury motor brand’s heartwarming holiday campaign.
Prada is driving home for Christmas
A snowy drive turns into a twinkling winter wonderland in Glen Luchford’s gorgeous seasonal spot for the fashion house.
Has Kevin the Carrot got cold feet?
In McCann Manchester’s festive follow-up for Aldi, Kevin the Carrot’s pre-wedding celebration takes a disastrous detour to the North Pole.
Ford tunes into the magic of making
A cinematic short film for the vehicle brand follows a man’s reflective journey as he gathers materials to build a bespoke speaker.
Burberry’s celebrity guestlist
Jennifer Saunders hosts a star-studded Christmas party in John Madden’s comforting seasonal campaign for the fashion brand.
NSPCC’s most dangerous season of all
An impactful spot from the children’s charity highlights how the holidays can be a perilous time of year for young people in abusive homes.
Bol’s tale of two Clauses
In a wholesome spot for the e-commerce brand, Sinterklaas and Santa find the perfect gift to bring a little girl's parents back together.
Fred Again’s slow-mo promo
Directing duo rubberband’s mesmerising, monochrome music video for the English artist captures an intimate moment in the underground music community.
Noname’s feathered fever dream
Daren Rabinovitch uses animal prosthetics and in-camera effects to create a fun and theatrical promo for the rapper’s track, Hundred Acres ft. Devin Morrison.
Tee Byford’s portrait of a painter
The director’s poetic short film builds an intimate picture of artist Tom Morris and his creative practice.
Connie & Trevor toy with Simon Bird
In Argos’s seasonal spot, the retail brand’s corrupt mascots abduct the British actor and give him a stern lesson in gifting.
Christmas comes early with Debenhams
A sleepy street explodes into a festive parade in the UK department store's star-studded spot, featuring Olivia Attwood, Peter Crouch and Judi Love.
Amy Hey
Staff Writer
Amy Hey is Staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Her work covers director interviews, talent profiles, and production-focused features, with a particular interest in animation, craft and the creative process. With a keen editorial eye and a focus on storytelling, she highlights both emerging voices and established figures across the advertising and production industries.
Hey has also served as a judge at the UK Music Video Awards, recognising innovation and artistry within the music video landscape.