Amy Hey
Staff Writer
Amy Hey is staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Kaiser Permanente sets healthcare in motion
The American healthcare company simplifies the medical system in a characterful, 3D-animated campaign directed by The Sacred Egg.
Smirnoff’s latest is a right laugh
A man’s infectious giggle stands the test of time in Florence Poppy Deary's wonderfully silly spot for the vodka brand.
Charli XCX’s passionate possession
The British pop artist unleashes a raw, paranormal performance in a gorgeously styled and gothic promo for her track Chains of Love.
Ampol’s wind-up car takes a wild ride
A tiny toy vehicle embarks on a cross-country quest in Saatchi & Saatchi’s charming campaign for the Australian petroleum brand.
Peer Review: Maureen Hufnagel
Landia director Maureen Hufnagel shares how shifting from agency life to production helped to reclaim her creativity, and explains why staying true to your own voice matters over everything else.
Bang & Olufsen tunes into a century of sound
The Or’s beautifully crafted campaign for the premium audio product brand takes us on a cinematic journey through generations and genres gone-by.
Lesram’s elevated reality
The monotony of everyday life and the longing for somewhere different blur in Bleu Désert’s surreal and stripped-back promo for the French rapper.
Truman’s quiet truths
School children lip-sync the London-based artist’s contemplative lyrics in a touching and stripped back promo for his track Tell Him.
Lululemon’s day in the life
Henry DaCosta’s artistic short films for the sportswear brand capture the round-the-clock dedication of two professional athletes.
YETI’s reverse psychology
In a punchy and playful holiday campaign, the ice chest and outdoors accessories brand gives us plenty of reasons why we shouldn’t buy their products.
IKEA’s misguided gifter
A couple’s home fills with livestock when a husband takes gifting inspiration a little too literally from a classic Christmas song.
Big Issue's one-taker makes us think twice
Real sellers of the UK street magazine share their stories in a candid, single-shot Christmas campaign urging the public to stop and support its vendors.
Amy Hey
Staff Writer
Amy Hey is Staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Her work covers director interviews, talent profiles, and production-focused features, with a particular interest in animation, craft and the creative process. With a keen editorial eye and a focus on storytelling, she highlights both emerging voices and established figures across the advertising and production industries.
Hey has also served as a judge at the UK Music Video Awards, recognising innovation and artistry within the music video landscape.