20something and Kode Media bring GRID Legends to life for Codemasters and EA
Ncuti Gatwa stars in 20something and Kode Media's collaboration for GRID Legends.
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Creative studio 20something, Kode Media and Codemasters have joined forces with BAFTA winning Sex Education star Ncuti Gatwa to launch GRID Legends.
The fifth instalment in the GRID series comes with a new element, story mode. The spot's inclusion of real actors and live-action cutscenes bring an element of documentary to the game, capturing moments on-and-off the track. 20something’s task was to bring the game’s narrative to life for viewers, in order to attract new audiences for whom box-set-binging and nights in with Netflix might feel more familiar than the world of gaming.
Credits
View on- Agency 20something/London
- Production Company Kode Media
- Director Laurence Dunmore
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Credits
View on- Agency 20something/London
- Production Company Kode Media
- Director Laurence Dunmore
- Creative/Head of Copy Elliott Starr
- Executive Creative Director Will Thacker
- Executive Producer Jack Goodwin
- Producer Anthony Taylor / (Producer)
- Producer Adam Farley
- DP Thomas Hole
- Production Designer Zoe Klinck
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency 20something/London
- Production Company Kode Media
- Director Laurence Dunmore
- Creative/Head of Copy Elliott Starr
- Executive Creative Director Will Thacker
- Executive Producer Jack Goodwin
- Producer Anthony Taylor / (Producer)
- Producer Adam Farley
- DP Thomas Hole
- Production Designer Zoe Klinck
The creative team worked with Ncuti to develop a narrative within the film that dramatizes the concept of ‘the racing driver’ and his character’s off-track passions. In this case, music and dancing. While the film starts off atmospherically, with a voice over from Ncuti himself, the pretence is soon punctured when he drops some Afrobeats in his race car.
Hannah Jones-Walters, Business Director, says “after nearly two years of limited social activities, people have spent a lot longer in front of their TVs with comedy series like Sex Education, and characters like Eric Effiong, providing some light relief from the working-from-home-socialising-from-home hamster wheel. Ncuti’s starring role in the latest GRID Legends game, with its access-all-areas storyline and larger-than-life dramas, will be a great draw for this new audience, offering them an alternative to a Netflix binge but with all the highs and lows they’d expect from one.”
