Soloflex: Transformation

In hand-sketched animation we are presented with an incredibly obese man, standing naked. He wobbles his immense rolls of flesh, disgruntled, before removing great chunks of it and manually moulding them elsewhere on his massive body. To reshape your body is easy, we are told – especially with the Soloflex fitness machine. Finishing, he stands before us, a fine figure of a man. ‘What are you waiting for?’