Pearls Of Wisdom

Children of the grunge generation and alt-rock legends Pearl Jam have long been a band that does things differently.

They railed against the monopoly of Ticketmaster in the 90s, championed the vinyl format in the noughties and now, at the beginning of a new decade, are still taking a sideways look at the music industry. They’ve made their new single, Just Breathe, available for free if you simply send a tweet via Culture Jam’s custom Twitter application.

Culture Jam describes itself as “a collection of groundbreaking concepts centred around creating a new value proposition for digital content creators and their fans”, and while using Twitter as a source for free music isn’t necessarily a unique proposition, it is proof that it’s a proposition that is leaking further into public consciousness, allowing for different clients, products and media to be accessed by a multitude of microbloggers.

justbreathe.pearljam.com
culturejam.com