Tell It Your Way winner announced

Legendary director Sir Ridley Scott has selected the best short film in the Philips Cinema Parallel Lines Contest. The winning piece, Porcelain Unicorn, directed by American Keegan Wilcox, is a sensitive and moving tale of how a traumatic wartime encounter inspires a man in later life. The film beat over 600 entries from around the world which were all required to use the same six-line dialogue as the Cannes Lions award-winning Parallel Lines short films. Also announced was the People's Choice winner, Baby Time by Cédric Petitcollin, which can be seen at the link below.