New creative partner at Fallon

Santiago Lucero has become the second creative partner at Fallon, alongside Augusto Sola, who joined the agency from Mother in 2009. The hiring comes following the departures of Juan Cabral and founding partner Richard Flintham. Lucero joined Publicis Spain as its ECD in 2008, having previously worked as a creative director at Mother’s Argentina office, from 2005 to 2007. Lucero has also previously worked as a creative director at JWT Buenos Aires, and is best known for his work on Renault, MTV and Aerolineas Argentinas.