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Sprite: Re-imagined

LeBron jazzes up the local basketball court in this spot for Sprite's Spark Parks initiative.

by Shots on 24^th March 2011

This article was created before we re-designed Shots – it may look a little strange or not have the same features as new articles. If you see something particularly wacky, please let us know on shots@extremereach.com

Sprite – Sprite: Re-imagined

Credits

Agency Bartle Bogle Hegarty (BBH) New York/United States of America
Production Company The Directors Bureau

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Credits

Agency Bartle Bogle Hegarty (BBH) New York/United States of America
Production Company The Directors Bureau
Post Production MPC Los Angeles
Editing Company DAVID Inc
Editor Stephen Berger
Director of Photography Shawn Kim
Copywriter Mark Svartz
Agency Producer Jennifer Moore

Executive Producer Melissa Culligan
Director Patrick Daughters
Producer Emily Skinner
Creative Director Susan Corbo
Creative Director Josh Rosen

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BBH NY and The Directors Bureau's Patrick Daughters take LeBron from the Miami Heat arena to the local court in this spot for Sprite, promoting the brand's Spark Parks initiative, where basketballers can get their court revamped by nominating it at sprite.com or through the Sparks Park Facebook app.

Connections

Agency Bartle Bogle Hegarty (BBH) New York
Post Production MPC Los Angeles
Production The Directors Bureau
Agency Producer Jennifer Moore
Copywriter Mark Svartz
Creative Director Josh Rosen
Creative Director Susan Corbo
Director Patrick Daughters
Director of Photography Shawn Kim
Editor Stephen Berger
Executive Producer Melissa Culligan
Producer Emily Skinner

Unlock this information and more with a Source membership.

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