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Nike – Nike: Yards

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LA-based director Omri Cohen introduces the raw nature of street cricket in India with a spot for Nike based on the Just Do It slogan through Hello Robot. Anticipation builds as images of kids in different settings cut seamlessly to athletes from Team India, as they prepare for a match. The film went out durting yesterday's semi-final play between India and Pakistan (on ESPN) and on the Nike India YouTube channel.

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