Jack Daniels: King Bee
Pete Candeland hits the bottle with a new launch for JD honey through Arnold Worldwide Boston.
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Credits
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- Agency Arnold Worldwide
- Production Company Passion Pictures
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Credits
powered by
- Agency Arnold Worldwide
- Production Company Passion Pictures
- Art Director Allie Hughes
- Art Director Wade Devers
- Copywriter Peter Hughes
- Agency Producer Bill Goodell
- Executive Producer Michael Adamo
- Chief Creative Officer Pete Favat
- Director Pete Candeland
- Group Creative Director Wade Devers
- Group Creative Director
Show full credits
Credits powered by
Credits
powered by
- Agency Arnold Worldwide
- Production Company Passion Pictures
- Art Director Allie Hughes
- Art Director Wade Devers
- Copywriter Peter Hughes
- Agency Producer Bill Goodell
- Executive Producer Michael Adamo
- Chief Creative Officer Pete Favat
- Director Pete Candeland
- Group Creative Director Wade Devers
- Group Creative Director
Introducing the baddest bee in the hive, the new campaign through Arnold Worldwide for Jack Daniel's Tennessee Honey marks the first product launch for the brand since 1997. The agency drove a pre-launch effort on Facebook that showcased a series of four web videos building up to the King Bee TV spot, helmed by Pete Candeland.
Connections
powered by
- Agency Arnold Worldwide
- Production Passion Pictures
- Agency Producer Bill Goodell
- Art Director Allie Hughes
- Art Director Wade Devers
- Chief Creative Officer Pete Favat
- Copywriter Peter Hughes
- Director Pete Candeland
- Executive Producer Michael Adamo
- Group Creative Director Wade Devers
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