Be Part of the Mystery with Stella Artois Black

Stella Artois, through Mother London, has launched an interactive experience to mark the release of the limited edition Stella Artois Black. The Black Diamond, a combination of stage production, film noir and online story, follows the theft of a rare cursed black diamond in 1960s London and is the brand’s second interactive campaign in this vein.

Like last year’s The Night Chauffeur, the campaign makes the audience part of the action, utilising a seven-part plot set in real locations in London. An online map marks these locations and allows viewers to follow the story’s progress, while character sketches and a plot summary offer an interactive perspective. With these tools viewers can discover developments themselves by tracking the path of the diamond as it switches hands. But be warned, this story is alive, so enter its mysterious world at your own risk.