Pepsi’s social-viewing platform has X-Factor
New platforms Pepsi Pulse and Pepsi Sound Off to capture and foster online conversations about the show.
Launching as part of Pepsi’s collaboration with the X-Factor, this week the brand introduces a new social-viewing platform aimed at capturing and encouraging online conversation during the show.
Attempting to move traffic away from pre-existing sites such as Facebook and Twitter to more focused platforms, the initiative was created in conjunction with Firstborn and features two elements – Pepsi Pulse and Pepsi Sound Off. Pepsi Pulse acts as a digitalisation of conversations, whereas Pepsi Sound Off has similar functionality to Twitter and is a destination for viewers to interact, with the most popular comments then being used in on-air commercials each week.
While the success of the X-Factor launch still remains to be seen, the brand has hinted that the platform could later be rolled out for other TV events, such as the Super Bowl.
