Melo walks on water for Jordan launch
W+K NY create projection spectacular on the Hudson River in New York for Melo M8 launch.
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Credits
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- Agency Wieden+Kennedy New York/United States of America
- Art Director Azsa West
- Copywriter Eric Steele
- Agency Producer Dan Blaney
- Executive Creative Director Scott Vitrone
- Executive Creative Director Ian Reichenthal
- Executive Producer Michelle Barbieri
- Director Pier Nicola D'Amico
- Creative Director Andy Fergusson
- Creative Director Brandon Mugar
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Credits powered by
Credits
powered by
- Agency Wieden+Kennedy New York/United States of America
- Art Director Azsa West
- Copywriter Eric Steele
- Agency Producer Dan Blaney
- Executive Creative Director Scott Vitrone
- Executive Creative Director Ian Reichenthal
- Executive Producer Michelle Barbieri
- Director Pier Nicola D'Amico
- Creative Director Andy Fergusson
- Creative Director Brandon Mugar
For the arrival of Jordan’s new trainer for Knicks player Carmelo Anthony, the Melo M8, W+K NY teamed up with Klip Collective to stage this event in the Big Apple. Titled the M8 NYC Flight Event and hosted at Pier 54 on the Hudson River, the audience were treated to a surprise projection of Melo across the river that combined water holograms and 3D-mapping. Check out the video from the night above, or enjoy the online element on the Nike site.
Connections
powered by
- Agency Wieden+Kennedy New York
- Agency Producer Dan Blaney
- Art Director Azsa West
- Copywriter Eric Steele
- Creative Director Brandon Mugar
- Creative Director Andy Fergusson
- Director Pier Nicola D’Amico
- Executive Creative Director Ian Reichenthal
- Executive Creative Director Scott Vitrone
- Executive Producer Michelle Barbieri
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