Car manufacturer Lotus boxes clever
Sports car's promo packs a hefty punch in homage to classic bout.
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Credits
powered by
- Director of Photography Matt Fox
- Director David Waldman
- Creative Director Will Ingham
Credits powered by
Credits
powered by
- Director of Photography Matt Fox
- Director David Waldman
- Creative Director Will Ingham
This promotional film for Lotus' fastest ever sports car was designed to be shown across four split screens at the recent Frankfurt Motor Show. Directed by David Waldman, it stars European Brazilian Ju Jitsu Champion, Simon Alebiosu. The narrative is an interpretation of the Rumble in the Jungle, the classic 1974 fight between Ali and Foreman, right down to the posture of the deafeated Alebiosu on the tarmac.
Connections
powered by
- Agency Wing Productions
- Production Wing Productions
- Creative Director Will Ingham
- Director David Waldman
- Director of Photography Matt Fox
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