PlayStation@Store casts viewers in the movies
Footage of new, fully immersive experience that could one day revolutionise the way we watch films
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What’s better than watching your favourite film? Being in your favourite film (unless it’s Saving Private Ryan).
To promote its PlayStation@Store, the bespoke movie sales and renting service for the PlayStation console, Sony tasked creative agency Studio Output to shoot three viral films that turned one man’s living room into movie sets inspired by different blockbuster franchises.
Using the very latest in real time tracking, projection mapping and augmented reality technology, Studio Output created a brand new experience which they’ve dubbed II (Immersive Imaging). This experience is based on projection mapping, which only works from a static point of view, but uses the PlayStation Move, attached to the camera, to allow projections to be tracked to screens in real time, enhancing the effect of spatial deformation and false perspective on the projections.
What do you mean, ‘what does that mean?’ In simpler terms, the projection is a totally immersive experience, appearing all around the participant and is applied to any objects in the room. Effectively, the participant becomes the camera in the film.
The technology is still very young but M-II (Multiple Immersive Imaging) could be taken to market soon, which will create the same sensation, but via a pair of glasses.
