Sony Xperia: Mind of a Child

To launch its new Made of Imagination campaign, Moxie Pictures' Wes Anderson lets an eight-year-old do the talking. The script is based on the exact thoughts of the boy, Jake Ryan, who was assisted by a team of animators, set designers and puppeteers. Created out of McCann Worldgroup the commercial uses the same stop motion animation techniques made famous in blockbusters such as Coraline and Fantastic Mr. Fox to promote Xperia smartphones.