Samsung: Loading Ball Larry
A hilarious, but surprisingly accurate look into the lives of technology consumers, directed by Dave Laden.
Credits
powered by- Agency Ideo
- Client Samsung
- Production Hungry Man
- Executive Producer Cindy Becker
- Executive Producer Kevin Byrne
- Director Dave Laden
- Creative Director Michael Moskowitz
- Creative Director Ian Grouix

Credits
powered by- Agency Ideo
- Client Samsung
- Production Hungry Man
- Executive Producer Cindy Becker
- Executive Producer Kevin Byrne
- Director Dave Laden
- Creative Director Michael Moskowitz
- Creative Director Ian Grouix
Humour takes the lead in this full frontal attack on technology users with possibly the most dreaded of unfortunate circumstances: the multi-colour loading ball. Directed by Hungry Man's Dave Laden, the spot follows antagonist Loading Ball Larry as he leaves you with no choice but to arm yourself with Samsung Memory.
You can see the other two spots in the campaign, featuring Fiona Freeze and Battery Brutus, below.
Connections
powered by- Agency Ideo
- Creative Director Michael Moskowitz
- Creative Director Ian Grouix
- Director Dave Laden
- Executive Producer Cindy Becker
- Executive Producer Kevin Byrne
- Production Hungry Man
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