Eleven chooses lucky number seven

Eleven Inc., the advertising agency based in San Francisco, is looking to grow as it takes on a total of seven new creatives, ranging from copywriter to consumer application architect. Existing clients for Eleven include Virgin America and Apple, with Union Bank recently joining the list. The seven new individuals come from a variety of backgrounds, including the client side with brands such as Apple, top agencies like BBDO and Cutwater, and sole-proprietorships. At Eleven, they will work under chief creative officer Mike McKay, also a fairly new addition to the agency.