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New music video features eBay twist

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The interactive, viewer-oriented twists on music videos just keep rolling in. This time, French artist ALB takes to the online auctioning and shopping site eBay to sell his personal belongings, all heavily advertised in his video Golden Chains, directed by Johnatan Broda. You know what they say: one man's gold, another man's treasure.

The idea came from ALB's desire to get rid of all the inconsequential burdens of daily life and instead embrace a brand-new start. In the video, you can see him carelessy chucking his everyday toys onto the next eBay screen, from shoes to sunglasses to a speakers system. See something you like? Be our guest. All profits go to the production of the artist's upcoming album, which will be released in 2013. 

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