New music video features eBay twist
A new music video called Golden Chains centers around the artist auctioning off his belongings online.
Credits
powered by- Agency CLM BBDO/France
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Credits
powered by- Agency CLM BBDO/France
- Editing Company Green United Music
- Artist ALB
- Art Director Julien Boissinot
- Copywriter Kevin Salembier
- Executive Creative Director Matthieu Elkaim
- Executive Producer Willy Morence
- Research and Development Anthony Hamelle
- Head of Production Jean Gabriel Saint-Paul
- Director Johnatan Broda
- Creative Director Benjamin Marchal
- Creative Director Olivier Lefebvre
Credits
powered by- Agency CLM BBDO/France
- Editing Company Green United Music
- Artist ALB
- Art Director Julien Boissinot
- Copywriter Kevin Salembier
- Executive Creative Director Matthieu Elkaim
- Executive Producer Willy Morence
- Research and Development Anthony Hamelle
- Head of Production Jean Gabriel Saint-Paul
- Director Johnatan Broda
- Creative Director Benjamin Marchal
- Creative Director Olivier Lefebvre
The interactive, viewer-oriented twists on music videos just keep rolling in. This time, French artist ALB takes to the online auctioning and shopping site eBay to sell his personal belongings, all heavily advertised in his video Golden Chains, directed by Johnatan Broda. You know what they say: one man's gold, another man's treasure.
The idea came from ALB's desire to get rid of all the inconsequential burdens of daily life and instead embrace a brand-new start. In the video, you can see him carelessy chucking his everyday toys onto the next eBay screen, from shoes to sunglasses to a speakers system. See something you like? Be our guest. All profits go to the production of the artist's upcoming album, which will be released in 2013.
Connections
powered by- Agency CLM BBDO
- Production Carnibird
- Art Director Julien Boissinot
- Copywriter Kevin Salembier
- Creative Director Olivier Lefebvre
- Creative Director Benjamin Marchal
- Director Johnatan Broda
- Executive Creative Director Matthieu Elkaim
- Executive Producer Willy Morence
- Head of Production Jean Gabriel Saint-Paul
- Research and Development Anthony Hamelle
- ALB
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