Moreau moves to Blast Radius

Blast Radius has appointed Lucille Moreau to the growing Amsterdam office in the role of client director on the pan-European Michelin account. This follows a number of global account wins drawn to the agency’s unique networked brand model. Moreau brings a breadth of experience in FMCG and automotive from digital agencies throughout Europe and North America. She joins Blast Radius Amsterdam from BBDO Proximity where she was senior international digital account director working with clients including Wella and the P&G multi-brands CRM programme in Southern Europe. Prior to BBDO, she had stints leading the Alcatel-Lucent, Mylan and Peugeot accounts at Euro RSCG, and project managing the European platform at Renault.