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Luis Vuitton – Louis Vuitton: Ali Dream

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Louis Vuitton has been conveying ideas about self discovery and exploration for over 150 years and has shot the brand's first filmed campaign, through Ogilvy Paris, aligned with the theme. The piece sees artists Yasiin Bey AKA Mos Def and Niels Shoe Meulman join forces to reinterpret famous quotes by Muhammad Ali in a boxing ring over some interesting artwork. Challenging voice vs written word for the brand's Greatest Words execution, the film (one of a series) is about courage, inspiration, life and dreams and plays out to music by Apollo Studios.

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