ESPN: Team Spirit

ESPN – ESPN: Team Spirit

Credits

Agency Wieden+Kennedy New York/United States of America
Production Company Moxie Pictures

Unlock full credits and more with a Source + shots membership.

Learn More Or Log In

Credits

Agency Wieden+Kennedy New York/United States of America
Production Company Moxie Pictures
Editing Company Rock Paper Scissors
Editor Grant Surmi
Director of Photography Robert Chappell
Art Director Cyrus Coulter
Copywriter Dave Canning
Designer Darren Philip

Executive Creative Director Ian Reichenthal
Executive Creative Director Scott Vitrone
Executive Producer Jesse Wann
Executive Producer Robert Fernandez
Executive Producer Eve Kornblum
Production Manager Julie Knight
Director Errol Morris
Producer Melanie Gagliano

Producer Julie Ahlberg
Creative Director Brandon Henderson
Creative Director Stuart Jennings

Show full credits

Hide full credits

Credits powered by

Since ESPN’s It’s Not Crazy, It’s Sports caign first launched back in 2010 the broadcaster has explored some of the most illustrated and committed fan characters in its humorous ads through Wieden + Kennedy. But this week, that all changed.

The latest push, directed by Moxie Pictures’ Errol Morris, explores the death and funeral theme of all things, revealing interesting sports-related requests from fans who have passed away, taking their allegiances to the grave.

Ths extended documentary to the caign (above) shows how the deceased fans have insisted on sports-themed funerals and other wild expressions of loyalty to their teams after death, such as being dressed from head to foot in their colours and being placed in an armchair recliner for a game-watching position effect.

Academy Award-Winning director Morris was commissioned for the project, which includes 15, 30 and 60-second trailers about the phenomenon which you can cast your eyes on below. It's all created through Wieden + Kennedy New York and believe us when we say, it’s fascinating stuff.