James Brown: It's a Man's, Man's, Man's World

The competition was as fierce as expected, but Xavier Fauthoux's powerful, beautiful, animated video for James Brown's It's a Man's, Man's, Man's, World was more than a worthy winner for the Saatchi & Saatchi James Brown Music Video Challenge 2012. It tells the story of Brown's early life and rise to fame during the civil rights movement in the USA.

Run in collaboration with Universal Music Enterprises (UMe), the James Brown Estate, BUG and Genero.tv, which generates video content for the music industry and brands, the competition gave aspiring filmmakers the chance to create a promo for one of a selection of the late soul singer's tracks.

UMe, along with the James Brown Estate have chosen the film to be the official music video for the track and awarded the director with a prize of US $4,000, which will be funded by Universal and Genero.tv.

Fauthoux will also be invited to work on a project in a key office in the Saatchi & Saatchi global network, working alongside some of the best creatives in the business, and his film will be featured in a BUG event at the BFI Southbank London on 30th August.

Check out the other entries at Genero.tv