Guinness: Paint the Town Black

There isn't a Union Flag in sight in Somesuch & Co. director Daniel Wolfe's celebratory commercial through Saatchi & Saatchi London. Instead, a sleepy village is painted with a dark, distinctive liquid to preview Arthur’s Day, which takes place on 27 September. The music event for the anniversary of Arthur Guinness, founder of the black stuff, is now in its fourth year and the cinematic global ad invites the world to raise a glass as part of the celebration.