Lightlife: E-I-E-I-O
VB&P team up with animation house, LAIKA, to bring the brand's vegetarian world to life in a fun, animated spot.
Credits
powered by- Agency Venables Bell & Partners
- Production Company HouseSpecial
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Credits
powered by- Agency Venables Bell & Partners
- Production Company HouseSpecial
- Editor Michael Corrigan
- Director of Photography John Nolan
- Art Director Beau Hanson
- Copywriter Josh Parschauer
- Agency Producer DP Odishoo
- Executive Creative Director Will McGinness
- Executive Creative Director Paul Venables
- Executive Producer Lourri Hammack
- Director Kirk Kelley
- Producer Rebecca Bowen
- Stop Motion Animator
- Stop Motion Animator
- Stop Motion Animator
- Associate Creative Director
- Associate Creative Director Crockett Jeffers
- Associate Creative Director
- Associate Creative Director Jonathan Byrne

Credits
powered by- Agency Venables Bell & Partners
- Production Company HouseSpecial
- Editor Michael Corrigan
- Director of Photography John Nolan
- Art Director Beau Hanson
- Copywriter Josh Parschauer
- Agency Producer DP Odishoo
- Executive Creative Director Will McGinness
- Executive Creative Director Paul Venables
- Executive Producer Lourri Hammack
- Director Kirk Kelley
- Producer Rebecca Bowen
- Stop Motion Animator
- Stop Motion Animator
- Stop Motion Animator
- Associate Creative Director
- Associate Creative Director Crockett Jeffers
- Associate Creative Director
- Associate Creative Director Jonathan Byrne
Venables Bell & Partners' first work for Lightlife stays true to the brand's fun and quirky nature. Utilising renowned animation house, LAIKA, they were able to create the Lightlife Vegetable Ranch and director Kirk Kelly - whose other work had him bringing M&M chocolates to life - helped them to visualise the artistic piece. This, combined with their playful modification of the classic Old Macdonald Had a Farm, is sure to be a hit.
Connections
powered by- Agency Venables Bell & Partners
- Production HouseSpecial
- Agency Producer DP Odishoo
- Art Director Beau Hanson
- Copywriter Josh Parschauer
- Director Kirk Kelley
- Director of Photography John Nolan
- Executive Creative Director Paul Venables
- Executive Creative Director Will McGinness
- Executive Producer Lourri Hammack
- Associate Creative Director Crockett Jeffers
- Associate Creative Director Jonathan Byrne
- Stop Motion Animator Chris Ohlgren
- Stop Motion Animator Julianna Cox
- Stop Motion Animator Wendy Fuller
Unlock this information and more with a Source membership.