Contrex: Contrexperience 2 (Fire)
The French agency uses projection mapping and water cannons in its latest stunt captured by Matthieu Jorrot.
Credits
powered by
- Agency Marcel
- Production Company Fighting Fish / Quad Group
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Credits
powered by
- Agency Marcel
- Production Company Fighting Fish / Quad Group
- Art Director Souen Le Van
- Agency Producer Cleo Ferenczi
- Director Matthieu Jorrot
- Producer Caroline Petrucelli
- Producer Cyril Couve De Murville
- Creative Director Anne de Maupeou
Credits
powered by
- Agency Marcel
- Production Company Fighting Fish / Quad Group
- Art Director Souen Le Van
- Agency Producer Cleo Ferenczi
- Director Matthieu Jorrot
- Producer Caroline Petrucelli
- Producer Cyril Couve De Murville
- Creative Director Anne de Maupeou
Following its popular previous spot for Contrex (below) the French agency, Marcel, organised a second public event with even more razzle-dazzle. After setting a house ablaze via projection mapping, people were invited to douse the 'fire' using the familiar pink fitness machines augmented with water cannons. Fighting Fish’s Matthieu Jorrot was on the scene to masterfully capture the energy of the night and create a carefully composed spot for the bottled water brand. While presented as an impromptu public performance, the piece has the direction and aesthetic of a scripted spot.
Connections
powered by
- Agency Marcel
- Production Fighting Fish / Quad Group
- Art Director Souen Le Van
- Creative Director Anne de Maupeou
- Director Matthieu Jorrot
- Producer Cyril Couve de Murville
- Producer Caroline Petrucelli
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