Townsend in at Backyard

Backyard has bolstered its comedy credentials with the addition of director Seth Townsend to its roster. Townsend comes with a diverse reel of work, including a spot for Axe, a spot for Google Plus and a colourful Pringles spot depicting a supermarket-turned-funhouse. Townsend spent a number of years as the sole American member of the Swedish collective Traktor before becoming one half of the directing duo Seth&Bobby at Partizan. He went solo in early 2011.