Planet Fitness: Burn
There's no need to feel intimidated at the gym, according to two new spots from Biscuit's Mike Maguire.
Credits
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- Production Company Biscuit Filmworks
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Credits
powered by
- Production Company Biscuit Filmworks
- Editing Company Red Tettemer O'Connell + Partners /United States of America
- Editor Vic Carreno
- Director of Photography Neil Shapiro
- Copywriter Clarence Bradley
- Agency Producer Joe Mosca
- Executive Creative Director Steve O'Connell
- Executive Producer Colleen O'Donnell
- Chief Creative Officer
- Director Mike Maguire
- Producer Scott Kaplan
- Creative Director Todd Taylor
- Creative Director Bryon Lomas
- Creative Director Joey Crawford
Credits
powered by
- Production Company Biscuit Filmworks
- Editing Company Red Tettemer O'Connell + Partners /United States of America
- Editor Vic Carreno
- Director of Photography Neil Shapiro
- Copywriter Clarence Bradley
- Agency Producer Joe Mosca
- Executive Creative Director Steve O'Connell
- Executive Producer Colleen O'Donnell
- Chief Creative Officer
- Director Mike Maguire
- Producer Scott Kaplan
- Creative Director Todd Taylor
- Creative Director Bryon Lomas
- Creative Director Joey Crawford
If you've ever set foot inside a gym, there's a good chance you were either intimidated, or an intimidator. At Planet Fitness, demonstrating poor etiquette such as dropping heavy weights, grunting loudly, and even judging other patrons, could lead to you being labelled a 'lunk', with an alarm sounding and even the possibility of being banned from the entire chain of gyms.
Biscuit Filmworks' Mike Maguire directs two humorous spots to highlight the Planet Fitness ethos, through Red Tettemer + Partners. Watch the other one here.
Connections
powered by
- Agency Red Tettemer O'Connell + Partners
- Editing Company Red Tettemer O'Connell + Partners
- Production Biscuit Filmworks
- Agency Producer Joe Mosca
- Chief Creative Officer Steve Red
- Creative Director Bryon Lomas
- Creative Director Todd Taylor
- Director Mike Maguire
- Director of Photography Neil Shapiro
- Executive Creative Director Steve O'Connell
- Executive Producer Colleen O'Donnell
- Producer Scott Kaplan
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