John Lewis: New Year, New Start

We've all been there. Doubtless some of us are still there, languishing in the fag-end days of January, drowning in the mistaken belief that, this year, we really can turn our life and our health around. 'If I just buy that new pair of trainers/tracksuit/waterbottle/GPS gizmo, I'll definitely run at least three miles every day'. Yeah, right.

Anyway, for those not afflicted with the debilitating post-Blue Monday outlook, you could do worse than watch this very nice new spot for John Lewis from Mind's Eye Media director Ben Wilson and Tribal DDB London. Maybe this is the keep fit jolt you need, though don't come crying to us when you tweak a hamstring on the cross-trainer.