Pam Scheldeler moves to Deutsch LA

Agency Deutsch LA has hired Pam Scheideler, former Google Creative Labs operations head as director of digital production. Scheideler has over 15 years of experience in interactive advertising and at Google built a team of video and interactive producers for both advertising campaigns and product innovation projects. Before Google, Scheideler was the director of digital production at JWR and a member of the board of directors for the NY office. Prior to that, she was at CP+B as VP/executive integrated producer where she was part of the team that won the Titanium Lion for Twelpforce. Additionally Scheldeler worked on the CokeZero Facial Profiler, Microsoft and Burger King.