Zagorka: A Taste Less Ordinary

Augusto Zapiola and Santiago Mitre co-direct seven spots, each with a more bizarre turn of events than the last, for much-loved Bulgarian beer Zagorka. The creative by BBH London is designed to encourage young Bulgarians, who have recently been distracted by imported beers, to re-engage with the brand. Co-production comes from argentinacine and Epoch Films.