Rhosyn: Birds

Artist Charlotte Freeston and Wieden+Kennedy London creative Katie Harrison have directed this unusual promo through their newly created production company, SON. Birds is the first offering from the company, a video for the artist Rhosyn and the pair have used video sharing app Vine to shoot the promo.

Taking influence from the recent launch of Vine and the concurrent stories surrounding the use of the platform for pornography, SON used Vine as the concept and camera for their promo. "The notion of becoming a bird is finding the freedom and independence from the normal ideals that have percolated into the collective cultural consciousness through the ‘cult’ of the media," explains Freeston. "We wanted to highlight our generations addiction and constraints with social media."