Passion RAW signs Director X and Marcus Lundin

Passion Raw has signed Director X and Swedish-born director Marcus Lundin. Director X (pictured right) has worked on music videos for artists such as Drake, Rhianna, Usher, Jay Z, Pharrell, Kanye West and David Guetta. Lundin (pictured left) started his career in documentary filmmaking and editing, and since beginning directing commercials a couple of years ago, he has shot spots for brands like PlayStation, Oreo, Nike and Sony. This is the first time that either director has been signed to a commercial production company in the UK.