Napoleon Runs the Village in wacky race

Thanks to the internet and mobile devices you can gamble on pretty much anything, from pretty much anywhere these days. And now you can even gamble on a gambling website's ad.

Reuniting the team that brought us TNT's More Drama, Belgian agency Duval Guillaume Modem created this interactive film, directed by CZAR.BE's Koen Mortier, for local betting site Napoleon Games. In it, seven sporty characters - including a mulleted footballer, a nearly-blind cyclist and an angry karate kid/man - line up for a wacky race. Just before they set off, the viewer is asked to pick a winner. The film plays out before one of four possible endings is chosen at random. Players who guess correctly have the chance to win credit for the site, where they can blow it, and their life savings if they choose to, betting on much more sensible sports like curling.

Try the interactive version here.