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Axe – AXE: Surgeon

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Hold the defibrillator while I fix my hair! First Impressions Count, the new AXE hair campaign by BBH, comprises four 20-second films directed by Harold Einstein at Outsider and Station Films. Each spot features a style-conscious guy taking a little too much time to get his hair right in the middle of precarious situations. But it pays off; the women of their affections are suitably impressed. Check out the other three spots here.

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