Orangina Schweppes Lemon Dry: First Time

Director Agustín Alberdi creates a nighty adventure involving a father, a son and the strongest of substances.

Spanish agency China’s first campaign for Orangina Schweppes features rock legend Iggy Pop, his dad and Schweppes new flavour, Lemon Dry. The brand’s new strategic approach is built around the positioning ‘for adults only,’ which is helped along by this new flavour, the most extreme version in Schweppes’ range of citrics.

The advert features Iggy, known as one of the toughest guys in rock history, choking on his first sip of Schweppes Lemon Dry. His dad assures him, while calling him affectionately by his real name, James, that they’ll try it again next year. Maybe then Iggy will be ready.

The campaign will feature Iggy’s image in press and outdoor formats in a graphic campaign, as well as in two other short spots, Closing and Girl.